Google ads is (by far) the most effective way to get leads in the door fast through “search” campaigns, if you have a website that is built for conversions. Conversely, Google Ads is also an amazing way to gain local and/or national brand exposure through branding campaigns.
Our stance is that, YES! Google ads is worth the investment – but let’s share some more thoughts, below, so you can make the best decision for your company.
1. Should I Invest in Google Ads?
Google Ads is the tool that connects your business to people actively searching for exactly what you offer. Unlike social media ads, which focus on interruption-based marketing, Google Ads taps into customer intent. These aren’t just people scrolling their feeds aimlessly looking to be entertained—they’re searching for a solution to their problem right now. If you are a service-provider, being at the top of Google search results means you’re in front of high-quality leads when it matters most.
When done correctly, Google Ads is a growth engine. You can scale your campaigns, track every dollar, and deliver results in real-time. But don’t let anyone tell you it’s a magic bullet. Google Ads requires experience, strategy, and constant monitoring to work. That’s why partnering with experts like SBMS Media can make all the difference.
So, should you invest? If you want leads without waiting months for SEO to pay off, yes. If you want a proven method to outshine competitors, absolutely. And if you’re ready to see measurable ROI, the time to invest is now.
Here’s what it boils down to: if you need leads and you need them quickly, showing up on Google isn’t optional—it’s essential. Every day you wait is another day you lose valuable opportunities to businesses that are investing in their growth.
By partnering with SBMS Media, you’ll not only get Google Ads campaigns that convert but also a strategy built to meet your business’s unique goals. The question isn’t if you should invest—it’s whether you’re ready to take your business to the next level.
2. How Much Should I Invest in Google Ads?
One of the biggest hesitations business owners have is determining how much to spend on Google Ads.
At SBMS Media, we recommend a starting budget of $2,000 per month. Here’s how that breaks down:
- $1,500 in ad spend: This is the money you pay directly to Google to show your ads to potential customers.
- $500 in expert campaign management: This ensures your ads are optimized, targeted, and performing at their best.
You might wonder why $2,000 is the minimum starting point. In industries like home services, professional services, and personal care, the average cost per click ranges between $2–$25 (depending on the strategy and keywords selected). That means to generate enough clicks to convert into leads, you need a budget large enough to see consistent traffic.
Think about it like this: if you’re paying $25 per click, a $1,500 monthly ad spend would drive approximately 60 highly targeted visitors to your site. If your website and ads are optimized, even a small percentage of those clicks will turn into paying customers—covering the cost of your investment and then some.
When you invest the right amount in Google Ads, you’re creating a predictable flow of leads. And with clear tracking tools, you’ll know exactly what you’re getting for your money. Imagine waking up every morning to inquiries from qualified leads who are ready to buy. That’s what a well-managed Google Ads budget delivers.
Ultimately, it’s not about spending the least—it’s about investing the right amount to see meaningful results. At SBMS Media, we’ll make sure every dollar you invest works harder for your business, delivering leads you can count on to fuel growth.
3. Does Google Ads Help with Organic Traffic?
This is one of the most common misconceptions about Google Ads. While Google Ads and organic search (SEO) are two different strategies, they work hand-in-hand to increase your overall online presence.
When you run Google Ads, you’re immediately visible to potential customers. These campaigns target high-intent keywords, ensuring you’re in front of people who are ready to buy. But here’s the interesting part: over time, those ads can indirectly boost your organic traffic.
For example, when customers see your ads consistently, they begin to recognize your brand. This often leads to direct searches for your company name or services, which improves your organic click-through rates. Additionally, Google Ads campaigns provide valuable data about which keywords, headlines, and landing pages perform best—data that you can use to improve your SEO strategy.
It’s important to note that SEO takes time—months, sometimes even years, to see meaningful results. Google Ads, on the other hand, delivers instant traffic and visibility. Together, they form a powerful one-two punch that keeps your business front and center.
If you’re running ads and seeing more branded searches or organic inquiries, you’re witnessing how well these two strategies complement each other. Google Ads gets you noticed quickly, and SEO builds long-term credibility. At SBMS Media, we’ll help you align both strategies to maximize your overall success.
So, while Google Ads may not directly “boost” your organic ranking, it increases visibility, builds brand awareness, and provides critical insights that fuel SEO. A well-rounded strategy means you’re winning in both areas—short-term and long-term.
4. What Are the Best Types of Google Ads?
Not all ads are created equal. The right ad type depends on your goals, audience, and where customers are in their buying journey.
For businesses looking for high-intent conversions, Search Ads are the gold standard. These ads appear at the top of search results when customers type specific keywords into Google, like “roofing contractor near me” or “personal injury lawyer in San Diego.” Search Ads target people who are ready to take action—right now.
If your goal is brand awareness or reaching prospects earlier in their journey, Display Ads and Video Ads (on YouTube) are perfect. These ads showcase your company to people who may not be actively searching yet but will remember your brand when they need your services.
At SBMS Media, we customize your Google Ads strategy to focus on what matters most to your business: generating quality leads, improving visibility, and driving results that grow your bottom line.
5. Should I Update My Website Before Running Ads?
Your website is the backbone of your Google Ads strategy. If your ads drive traffic to a site that’s outdated, confusing, or unprofessional, you’re going to lose leads—and fast.
Before launching Google Ads, ask yourself:
- Does my website look professional and modern?
- Are there clear calls-to-action for users to contact me?
- Is the copy compelling and easy to read?
- Does the site load quickly on mobile and desktop?
- Is there a form fill on each page?
If the answer is “no” to any of these, it’s time for an update. At SBMS Media, we offer professional website services with flexible payment options—spreading the cost over 12 months to make it affordable. We can also optimize your website to make sure it converts, just give us a call and we can take a look to give you a custom quote.
A high-quality website paired with a strong Google Ads campaign is a recipe for success. It ensures that when customers click on your ad, they stay on your site, take action, and convert into leads.
Take the First Step Toward Growth
Google Ads is a strategy that can transform your business by delivering a steady flow of qualified leads.
When SBMS Media is your Google Ads Manager, we handle everything:
- Setting up and managing your campaigns.
- Optimizing for results.
- Tracking what’s working so you never waste a dollar.
Ready to stop guessing and start growing? Schedule a FREE discovery call with us today.
We’ll show you how Google Ads can work for your business, explain your options, and build a plan that fits your goals and budget.
Let’s make your next lead the start of something big.
