Recent Blogs
An archive of marketing, advertising, business development, and branding articles written with the intent to help entrepreneurs and marketing managers build their businesses intentionally and affordably.
“Whatever You Do, Do It With Intent”
Should You Hire a Full-Time or Part-Time Marketing Manager?
Realizing that your business needs marketing management does not automatically mean you need someone in the role forty hours a…
Google Ads for Contractors: Why Most Campaigns Fail (And How to Fix Yours)
Learn why most Google Ads campaigns for contractors underperform and get a plain-language guide to building one that actually brings…
What Does a Part-Time Marketing Manager Actually Do?
A part-time marketing manager should do more than attend meetings and offer ideas. The role should bring leadership, priorities, coordination,…
How to Build a High-Performing Website for Your Construction Company
Most contractor websites look fine but don't win jobs. Learn what a high-performing contractor website design really needs — from…
Contractors: Is Your Website Working Properly? Here is How to Tell
Most contractor websites look fine but don't generate leads. Here's how to audit yours, fix the real problems, and turn…
6 SEO Foundations Contractors Miss (And Why AI Can’t Find You)
Most contractor websites are invisible to AI-driven search. Here are the 6 local SEO foundations you're missing — and how…
Contractors: How to Choose an SEO Service That Actually Works
Learn how to choose a contractor SEO service that drives real leads, not just clicks. A plain-talk guide for remodelers,…
7 Things Every Contractor Website Design Must Have to Win Jobs
Good contractor website design does more than look nice. Here are 7 must-haves that turn your site into a lead-generating…
How to Know Whether a Part-Time Marketing Manager Is the Right Next Step for Your Remodeling Company
A part-time marketing manager is not the right next step for every remodeling company. It makes the most sense when…
Why Outsourced Marketing Management Beats a Cheap Offshore/Overseas Vendor
Overseas vendors execute tasks. Outsourced marketing management runs the whole system. Here's why the difference matters for contractors and home…
6 SEO Foundations Contractors Miss (And Why AI Can’t Find You)
AI search can’t recommend your contracting business if it doesn’t understand it. Here are 6 SEO foundations most contractor websites…
How Remodelers Can Get Better Clients with PPC Ads
The first 90 days after launching a plumbing website should focus on confirming that the site works, important pages are…
PPC Advertising for Remodelers: How to Match Ads to the Right Buyer Intent
The first 90 days after launching a plumbing website should focus on confirming that the site works, important pages are…
Google Ads vs. SEO for Remodelers: Which One Should Come First?
The first 90 days after launching a plumbing website should focus on confirming that the site works, important pages are…
Why Your Remodeling Website Matters Before You Run Google Ads
The first 90 days after launching a plumbing website should focus on confirming that the site works, important pages are…
Google Ads for Remodelers: What to Know Before You Spend Money
The first 90 days after launching a plumbing website should focus on confirming that the site works, important pages are…
Why Remodeling Leads From Google Ads Are Not Always Sales Opportunities
The first 90 days after launching a plumbing website should focus on confirming that the site works, important pages are…
Why Am I Paying for Marketing but Not Getting More Jobs?
TL;DR: Why am I paying for marketing but not getting more jobs? If you are paying for marketing but not…
How Does SBMS Media Develop a Website Architecture Plan?
A contractor website architecture plan determines which pages the business needs, how services and locations should be organized, what customer…
B2B vs. B2C Marketing for Contractors
A contractor that sells to homeowners should not market the same way as a construction company that sells to prime…
Where Should Contractors Market Their Business?
One of the most common marketing questions is also one of the most practical: where should we show up? For…
Save Time & Money while Growing Your Construction Company
If your construction company is running SEO, Google Ads, social media ads, email, website updates, and other marketing campaigns, it…
Building Success from Within
How Generational Businesses Can Attract, Retain, and Celebrate Talent Small businesses often lack a clear, intentional hiring or retention strategy.…
What to Expect When You Invest in Google Ads
Investing in Google Ads is one of the smartest moves you can make to grow your business. It’s a proven…
Is Investing in Google Ads Worth It?
Google ads is (by far) the most effective way to get leads in the door fast through “search” campaigns, if…
Deciding Between a Lead Generation or Branding Campaign
Are you confused about the difference between a lead generation campaign and a branding campaign - find out the major…
How to Create a Budget-Friendly Digital Marketing Plan
For many small business owners who have never advertised, the idea of creating a digital marketing plan can feel like…
Solutions for B2B and B2C Marketing Challenges
Running a family-owned business comes with its own set of challenges. Whether you’re catering to other businesses (B2B) or directly…
Ad Management Services
Building a business is no small feat. You’ve likely poured countless hours into perfecting your craft, serving your clients, and…
6 Reasons Your Leads Aren’t Working
You’ve invested time, money, and effort into growing your business. You’ve got the skills, the drive, and the team to…
Understanding the Role of ROI in Marketing Success
As a business owner, every dollar matters. Whether you’re investing in equipment, staffing, or marketing, you want to know that…
SBMS Media Guides Small Businesses on Reducing Holiday Expenses and Avoiding Rush Fees
Discover SBMS Media's expert tips to plan your holiday celebrations. Avoid rush fees, secure gifts, and book venues early while…
Why Fractional Marketing Agencies Are Transforming Small Businesses
You’ve probably heard the term “fractional marketing agency” thrown around, but what does it really mean? More importantly, how can…
Let’s Grow Your Business – Without Breaking the Bank
SBMS Media offers affordable marketing services for all service providers who are family owned and operated throughout the United States
From Leads to Loyal Customers: Building a Sales Machine
Learn how family-owned businesses can turn leads into loyal customers with a reliable sales machine. Discover funnels, automation, and loyalty…
Affordable Marketing Strategies to Maximize ROI
Discover affordable marketing strategies for family-owned businesses. Learn how SEO, Google PPC ads, and branding can deliver quality leads without…
6 Reasons Why Your Marketing Strategy Needs a Professional Touch
Learn why a professional marketing strategy is crucial for family-owned businesses. Discover how branding, fractional CMOs, and expert tools can…
Helping Home Service Providers Unlock Steady Leads
Discover how family-owned businesses can generate steady leads and grow confidently with proven strategies for marketing success.
Should I Invest in SEO and a Marketing Blog?
A great article that showcases the pros, cons, costs, and timelines for business owners and marketing managers who are trying…
How Small Businesses Can Avoid Common Marketing Pitfalls
You’ve taken the leap into business ownership, and you’ve done well—your services speak for themselves, your clients keep coming back,…
How to Elevate Your Home Service Business for 2025 with Strategic Branding
Discover SBMS Media’s guide on why home service businesses should focus on brand photography in their 2025 strategy.
How Much Does It Cost to Rebrand Your Website?
Find out how much it will cost to re-brand your website, what factors affect pricing, and who to call when…
Planning for 2025 – Why Now is the Time to Start
As 2024 comes to a close, you might feel the pressure of unfinished goals. The holidays are approaching, elections are…
Professional Services Industry
We are a single-source affordable marketing agency for professional service providers, learn more now!
Personal Services Industry
We are a single-source affordable marketing agency for personal service providers, learn more now!
Home Services Industries We Serve
We are a single-source affordable marketing agency for home service providers, learn more now!
How Much Does it Cost to Hire a Marketing Agency?
Find out how much you can expect to invest with a small business marketing agency that offers affordable services.
Affordable Marketing for Contractors
We provide affordable marketing for contractors, remodelers, and home service providers for a very unique reason - find out more…
Construction Industries We Serve
Is Our Marketing Service a Good Fit for Your Construction Company? Not every marketing company is built the same. Some…
The Role of a Brand Manager – How Can They Help Grow Your Small Business?
It Takes a Team to Build a 7-8 Figure Company and You Gotta Start Somewhere, Think About Hiring an Outsourced…
8 Positions You Fill When You Hire a Digital Marketing Company
When you outsource your marketing efforts to a digital marketing company, you end up with an entire marketing department.
Finding Affordable Marketing Services
There comes a time in every small business that the owner has to decide whether to upgrade their marketing efforts…
Marketing Help for Growth-Oriented Startups and Small Businesses
Consider the option of hiring a fractional CMO when you need marketing help for your micro or small business
Grow Your Business with Fractional CMO Services
Strategic, scalable, and sustainable growth is available to you. Go beyond 'figuring it out' and start 'making it happen'.
Inbound Marketing: The Magic Formula for High Quality Leads
Discover the power of inbound marketing to attract highly qualified leads, streamline your process, and elevate your business's success.
Get More 5 Star Reviews
You may have remodeled 100 homes, but your client (the homeowner) has invested a fortune in your services and this…
5 Simple Ways for Contractors to Get More Leads
Discover proven strategies to get more leads leads, build community, and master your online presence for long-term success
Who Do I Hire??
When you need marketing help, making the choice between choosing to hire freelancers, in-house managers, consultants, or fractional CMOs is…
Protecting Your Business Reputation
Learn how to pre-screen homeowners before you enter into an agreement with them, ensuring you are not accidentally working for…